A well-defined B2B customer persona enables you to reach your ideal clients. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization.     What Is a B2B Customer Persona? A B2B customer persona is a semi-fictional repre

From accounting and IT to marketing and HR, business services help boost performance across all sectors. Understanding the types and value of business services can position your company for success.     The Role of Services in Business Operations They are usually non-tangi